Did you know that only about 3% of people are ready to buy right now?

Introduction:

Did you know that only about 3% of people are ready to make a purchase right now? It sounds surprising, doesn’t it? But here’s where the opportunity lies: while only a small percentage are ready to buy, about 7% are open to buying, and a huge 30% are interested but just not quite there yet. That’s a massive group of potential customers! Another 30% are on the fence, and sure, the final 30% may not be interested, but the key is focusing on those who are curious and just need a little nudge to take action.

The exciting part? With the right strategies in place, you can engage that 67% who are either ready, open, or considering your products and services. This is where lead nurturing comes in—building relationships, earning trust, and guiding those potential customers toward making that all-important decision. Let’s explore how to do just that!

Here’s something eye-opening: only about 15% of the people who inquire about your product or service will actually make a purchase within 90 days. That’s right—just 15%! That leaves a staggering 85% of potential customers who may slip through your fingers if you don’t have a plan in place.

But don’t worry! As a fellow business owner and marketer, I can tell you there’s plenty of hope. The key is in how you nurture those leads and keep them engaged. There are powerful ways to collect, measure, and act on this data to not only improve your conversion rates but also multiply your sales. It’s all about having a strategy to continue connecting with those prospects beyond the initial 90 days.

One of the best examples I’ve seen is Dean, a client we nurtured for two whole years. Yes, you read that right—he was receiving our emails and content regularly, and one day, he finally made the decision to work with us. The feeling of knowing that all that consistent effort paid off is incredible! It’s moments like these that show the true value of nurturing relationships and offering real value over time.

We couldn’t be happier to have Dean’s firm on board, and the excitement of building a lasting relationship is what drives us forward.

So, What About the Other 85%?

So, what do you do with those who don’t buy right away? That’s where conversion copywriting comes in. By crafting thoughtful, compelling messages and offers, you can stay top of mind and keep those potential customers interested—showing them why you are the right choice when they’re finally ready to make a move.

This isn’t just about quick wins; it’s about playing the long game, building trust, and creating loyal customers who come back again and again.

Optimism and Strategy Lead to Success

I’m incredibly optimistic about the power of a well-thought-out lead nurturing strategy. It’s so important to approach this with a positive, can-do attitude because with the right mindset, you can turn interested prospects into lifelong customers.

The takeaway? A solid marketing strategy that includes consistent lead nurturing is crucial for any business aiming for long-term success in today’s competitive marketplace. By defining your target audience, creating messages that resonate, and choosing the right marketing channels, you’ll build a strong brand and unlock exciting growth for your business.

With patience, empathy, and persistence, you’ll be amazed at the transformation in your conversion rates and the loyal customers you’ll gain along the way.

Other resources to help you get started with your marketing

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