Do you know what a return on relationship actually means?

Introduction:

Today, I wanted to share some insights on how to apply our Business Profit Accelerator framework to your business. You can download the framework FREE here - https://www.hyghstonemarketing.com/bpa/

Let's take a local business like REM Wellbeing as an example. By utilising the framework, they could start by focusing on three areas that need most attention: selecting their target market, lead nurturing, and referral programs. 

Let's take a local business like REM Wellbeing as an example. By utilising the framework, they could start by focusing on three areas that need most attention: selecting their target market, lead nurturing, and referral programs. 

Firstly, selecting the right target market is crucial. REM Wellbeing could identify their ideal customer and tailor their marketing efforts to attract them specifically. This would save them time and money, while also increasing their chances of success. 

So here are some examples of the best target market REM Wellbeing might consider:

• Busy professionals who prioritise self-care and wellness in their daily routines

• Individuals who are health-conscious and interested in natural remedies for stress and anxiety

• Athletes and fitness enthusiasts looking to enhance their performance and recovery

• Students and young adults seeking to manage stress and improve their mental health

• Baby boomers and seniors who prioritise maintaining a healthy lifestyle and ageing gracefully

Secondly, lead nurturing is key to converting potential customers into loyal ones. By creating a personalised experience for the prospects, REM Wellbeing could build trust and establish a long-term relationship with them. 

Here are some lead nurturing techniques that I think would work really well for REM Wellbeing:

• Personalised email campaigns based on user behaviour and interests

• Offering free resources such as e-books or webinars to educate and engage potential leads

• Helpful videos (discuss treatment plan, types of treatments, etc)

• Monthly Wellbeing Newsletter. Sharing updates or changes to the practice, new information. 

• Utilising retargeting ads to remind potential leads of the benefits of REM Wellbeing and encourage them to take action

Lastly, referral programs are a great way to incentivise happy customers to spread the word about Rem Wellbeing.

I've got some lively referral program examples for REM Wellbeing that will definitely increase their Return On Relationship. First things first, let's talk about what a return on relationship actually means. It's all about the percentage of new clients that come directly from your current paying clients. So, if you've got about 200 paying clients and 8 new businesses come directly from those relationships, your return on relationship is around 4 percent. 

So to really boost that return on relationship, REM Wellbeing needs a program in place that actively promotes their services in a fun and helpful way to existing relationships. That way, whenever someone is chatting about counselling, coaching and well-being, they'll think of REM Wellbeing and recommend them to others. And let's be real, who doesn't love sharing something they love with their friends and family? 

But it's not just about promoting the brand. REM Wellbeing also needs to have an offer in place that their existing relationships will love and value. That way, they'll be even more motivated to share it with others in their circle when the time comes. Trust me, happy customers are the best marketers. 

So, what are some examples of compelling referral programs? Well, how about a loyalty program that rewards customers for referring their friends and family? Or maybe a social media campaign that encourages customers to share their experiences with REM Wellbeing and tag their friends? 

The possibilities are endless, but the key is to make it fun, valuable, and easy for customers to participate. 

Overall, I'm extremely optimistic about the potential for REM Wellbeing to increase their return on relationship through a compelling referral program. With the right strategy in place, they'll be swimming in new clients in no time.

Let me know if you have any questions or if you're interested in learning more.

Other resources to help you get started with your marketing

Whenever You’re READY - Here’s what you can do:

1. Are You Looking to Get More Clients, Double Your Sales and Multiply Referrals? The BPA scorecard helps you determine where you should focus your marketing resources! Click here to get your score >> https://www.hyghstonemarketing.agency/msmetric/

2. Get FREE Business Profit Accelerator, which is a Marketing Strategy Framework for you to power your business at https://www.hyghstonemarketing.agency/bpa/

3. Get FREE report on 7 Things You Ought To Know About Direct Mail Advertising at https://docsend.com/view/w52sp6iuazzwrhf6

4. Find out how you can apply the BPA framework to your business today, book FREE Discovery Session with me here > > https://www.hyghstonemarketing.agency/contact/